You may have seen my earlier post about Jamie Oliver winning the TED prize with his campaign to teach every child about food. I've just watched the UK campaign, the TV show Ministry of Food (in the UK you can watch it online via that link) and it blew me away. It tells the story of the struggles and successes of how one man went to Rotherham, where hardly anyone cooks, and educated and inspired hundreds if not thousands of people to cook, and to teach others around them. Not to mention transforming a few individuals lives along the way. It's really quite inspiring to realize that one person can make a difference, especially if we all just do it instead of imagining failure. And it's great to see a celebrity use their influence as a force for good in the world.
Watching the show you really do get the sense that this is the beginning of a grassroots cultural revolution. People are starting to wake up to how badly we've been treating our bodies with the food we eat.
If you're in the USA or Canada be sure to watch Food Revolution, where Jamie goes to the unhealthiest town in America - Huntingdon, West Virginia, and tries to start the revolution there. Trailer above, it starts on ABC next Friday 26th March with a preview this Sunday.
And if you want to get involved, and especially if you can't or don't cook, then just watch some of these simple video recipes, try them and most importantly, pass it on.
Get involved, and maybe we really can solve the world's obesity problems, if not for this generation, then at least for our children.
(And I hope I am not being to preachy, but it's rare that you see something that is so overwhelmingly a good thing. I feel everyone should know about it!)
Update: You can also check out the things we can learn from this from a career perspective in this article.